Local grocery stores including Publix, Winn Dixie, and Whole Foods already offer customers the socially distant convenience of home delivery when they don’t feel like braving crowds. With a push of a button, their entire grocery list is on their doorstep within the hour. And now, Kroger, the second largest retailer behind Walmart, is throwing themselves in the ring and now offering grocery delivery to Tampa Bay.
Tampa Bay Business Journal said the grocery store’s fulfillment centers offer delivery within a 90-mile radius. Operating as e-commerce versus a normal brick-and-mortar means Kroger sees online grocery shopping as profitable.
“It doesn’t need to compete with Lakeland-based Publix Super Markets Inc. for prime retail real estate,” TBBJ wrote.
Customers can order groceries online via kroger.com. Refrigerated Kroger trucks were seen over the weekend in downtown Tampa’s Channel district and Ybor City during Pride activities, where Kroger was a “Swashbuckler” parade sponsor (cost: $5,000). Parade attendees received tote bags advertising the new delivery service.
"We're incredibly proud to achieve this milestone that advances our position as one of America's leading e-commerce companies," said Kroger’s Chairman and CEO. "The momentum we're experiencing is well-timed with the evolution of Kroger Delivery, underpinning the permanent shift in grocery consumer behavior and need for enterprising and modern e-commerce and last-mile solutions — today's true competitive horsepower."
Glassdoor, says a Kroger delivery driver can make between $23,684 - $41,286.
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