Although Burger King's new Super Seven Incher is only available in Singapore, and let's pray that the misshapen patty doused in A-1 Sauce never makes it here, the company is taking heat for its new ad poster promoting the girthy sandwich.
Copyranter called it "most overtly blow-jobby ad I've ever seen." Since when does a shaft of buns and beef aimed at the sensuously pouty lips of a young blond lady elicit thoughts of fellatio? Oh, maybe the ad copy has something to do with it:
It'll Blow Your Mind Away. Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.
That suggestive saucing is enough to put me off mayo for, uh, at least a week. I'm not against using overt sexuality to sell food — good eats are profoundly sensual. But I do have a problem with the porn influences these ad guys are referencing.
This article appears in Jun 24-30, 2009.