On Sunday, those tuning in to the Super Bowl broadcast likely saw Budweiser's third-quarter "Brewed The Hard Way" commercial, where the brand declared how smooth and crisp its "macro beer" tastes and how unintimidating the craft beer industry is.
Or maybe not.
Either way, the 60-second ad sparked controversy and conversation — tweets, news articles and the like — no matter which side of the debate beer drinkers land.
And from the perspective of craft brewers, Hopstories, a video storytelling company in the Pacific Northwest, created a spoofy, similarly styled montage in response to Bud, posting it to YouTube. And Reddit, of course. Watch it below.
This article appears in Jan 29 – Feb 4, 2015.