Siq burns: Hopstories responds to 'Brewed The Hard Way' Budweiser ad

"Only craft beer is brewed by hand… the actual hard way," Hopstories' comeback video proclaims.

click to enlarge Hopstories' Budweiser parody mirrors the original ad's text-over-image style. - Hopstories via YouTube
Hopstories via YouTube
Hopstories' Budweiser parody mirrors the original ad's text-over-image style.


On Sunday, those tuning in to the Super Bowl broadcast likely saw Budweiser's third-quarter "Brewed The Hard Way" commercial, where the brand declared how smooth and crisp its "macro beer" tastes and how unintimidating the craft beer industry is.

Or maybe not

Either way, the 60-second ad sparked controversy and conversation — tweets, news articles and the like — no matter which side of the debate beer drinkers land. 

And from the perspective of craft brewers, Hopstories, a video storytelling company in the Pacific Northwest, created a spoofy, similarly styled montage in response to Bud, posting it to YouTube. And Reddit, of course. Watch it below.


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