Pretty much any time a music critic of my, um, seasoning takes a stand against something trendy, he (she) runs the risk of being labeled an old fart. But I don’t think I’m succumbing to old-fartism when I say that the rampant use of Auto-Tune in today’s pop music is a scourge that I hope ends up in the dustbin of bad fads after a few more mouse clicks.
Auto-Tune? You may know it by its previous incarnations as a Vocoder or Talkbox. It’s an audio processor developed by Antares Technologies that corrects vocal pitch, but its trademark effect is the robotic sound it can add to singing.
The main perpetrator of the scourge is T-Pain, a hack who sings, near as I can tell, everything through Auto-Tune. He’s been highly rewarded for this gimmickry with several hit albums and a bevy of guest vocal appearances on hip-hop singles. In fact, Diddy reportedly paid T-Pain a royalty to work Auto-Tune “magic” on his new recording.
If Auto-Tune was relegated to a well-compensated clown like T-Pain and a few hooks on hip-hop songs, no problem. But it’s spreading like Ebola. Kanye West uses the effect throughout his new disc 808s & Heartbreak, which means that he’s doing a fair amount of singing, which is not good. Britney Spears, Madonna, Justin Timberlake and other pop artists have used it, which suggests it’s getting more and more entrenched as mainstream practice.
This article appears in Nov 26 – Dec 2, 2008.