Bioplastics logo helps consumers make greener choices

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The winning logo, a six-sided polygon above two leaves, was designed by graphic design student Laura Howard from University of Louisville in Kentucky. Her prize? Besides bragging rights, Howard got to take home $25k.

Frederic Scheer, Chairman and CEO of Cereplast stated:

"Petroleum-based plastics can have a devastating impact on our environment. Approximately 300 million tons of plastic are produced globally each year. At these quantities, we could wrap the entire planet several times over. Bioplastics offer a more respectful option for our environment, and we believe that this new symbol will help provide consumers with the tools they need to make more environmentally intelligent purchasing decisions."

Be a clever consumer: Keep an eye out for this new bioplastics logo on the products you buy.

Information and photo via Huffington Post.


Bioplastics are definitely making their way onto the consumer scene — "plastics" made from a variety of renewable sources like corn, sugar, wheat, potatoes, tapioca and even algae. They're seen as the the wave of the future and an eco-friendlier alternative to petroleum-based plastics.

Cereplast — a company that makes bio-based, compostable plastics — decided that, much like the 'recycled' symbol, bioplastics need their own logo to make these eco-friendly products easier to identify to consumers. So, Cereplast held the "Make Your Mark" contest to find one.

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