Measures filed by Senate and House Republicans target issues such as potential defamation of people using AI in media, use of the technology in political advertising and the creation of a state council that would look at potential legislative reforms.
House leaders are gearing up to make sure AI can continue to be developed and used in ways that are beneficial to Floridians, while trying to rein in AI where lawmakers feel itโs appropriate.
With a presidential election on the horizon in 2024, one of the proposals up for consideration during the legislative session that starts next month seeks to ensure that voters know when theyโre seeing AI-created images or text in campaign advertisements.
Sen. Nick DiCeglie, R-Indian Rocks Beach, filed a proposal (SB 850) focused on AI in political advertisements. The bill targets ads made with what is known as generative artificial intelligence, which allows users to input prompts resulting in generated content that can depict nearly anything a user desires.
โThe increasing access to sophisticated Al-generated content threatens the integrity of elections by facilitating the dissemination of misleading or completely fabricated information that appears more realistic than ever. The technology that produces this content has advanced rapidly and outpaced government regulation,โ DiCeglie said in a press release after the bill was released this month.
Generative AI has become widely accessible through programs such as ChatGPT, which generates text. Under DiCeglieโs proposal, ads that contain images, video, audio or text generated by such technology must be accompanied by a disclaimer.
โCreated in whole or in part with the use of generative artificial intelligence (AI),โ such disclaimers would say.
โThe bill respects First Amendment rights by simply requiring a disclaimer and not prohibiting or limiting the content of the ad,โ DiCeglieโs press release said.
Violations of the measure could lead to civil penalties โ including fines โ similar to other elections-related offenses. Rep. Alex Rizo, R-Hialeah, has filed a similar bill (HB 919).
Rep. Alex Andrade, a Pensacola Republican, also has filed a measure (HB 757) that could lead to people being subject to liability if they use AI to depict someone else in a โfalse light.โ
The proposal, in part, would apply to situations where people use AI to โcreate or editโ media that โleads a reasonable viewer to believe something falseโ about another person. What is presented in a false light would have to be โhighly offensive to a reasonable person,โ and the creator would have to have โknowledge of or acted in reckless disregard as to the false implications of the media,โ according to the bill.
Not everyone agrees, however, that AI should be regulated at the state level.
โI think the Legislature is treading into a politically popular area, but not necessarily one where the law doesnโt already cover it, or where there should be a specific targeting on AI,โ former state Sen. Jeff Brandes, a St. Petersburg Republican who now heads a group called the Florida Policy Project that researches critical legislative issues, told The News Service of Florida in a recent interview.
While lawmakers intend to focus on AI in the legislative session that begins Jan. 9, Brandes said โbig data was there beforeโ now.
โThereโs a constant chip away at trying to address technology issues. And, frankly, state law is a crude tool to do that. If youโre going to deal with technology issues, it has to be done really on a national or federal basis,โ Brandes said. โAnd even then, weโve seen little effect to address it. People have the right to free speech. Free speech includes art. Art is protected as speech.โ
Meanwhile, Sen. Joe Gruters, R-Sarasota, filed a proposal (SB 972) designed to create a statewide council that, in part, would oversee the use of artificial intelligence by state agencies. The Artificial Intelligence Advisory Council would be housed within the state Department of Management Services.
Under the bill, the proposed councilโs tasks would include assessing โthe need for legislative reform and the creation of a state code of ethics for the use of artificial intelligence systems in state government.โ
The council also would be required to prepare reports for the governor and legislative leaders that would recommend policies such as protecting โprivacy and interests of the residents of this state from any negative effects caused by artificial intelligence systems.โ
The measure calls for the council to be composed of eight members โ two members each from the House and Senate appointed by the House speaker and Senate president, and an โacademic professional specializing in artificial intelligence systems who is employed by a public or privateโ college or university appointed by the governor. The governor also would appoint a โconstitutional and legal rights expert,โ a โpolicy expertโ and an โexpert on law enforcement usage of artificial intelligence systemsโ to the panel.
Some of the measures also would put definitions of artificial intelligence in state law.
As an example, DiCeigleโs plan would define generative AI as โa machine-based system that can, for a given set of human-defined objectives, emulate the structure and characteristics of input data in order to generate derived synthetic content, including images, video, audio, text, and other digital content.โ
Andradeโs measure includes a definition of artificial intelligence as โthe theory and development of computer systems that are designed to simulate human intelligence through machine learning and perform tasks that would normally require human involvement, such as visual perception, speech recognition, decisionmaking, and translation between languages.โ
Grutersโ bill would define artificial intelligence systems, in part, as โperceiving an environment through data acquisition and processing and interpreting the derived information to take an action or actions or to imitate intelligent behavior given a specific goal.โ
This article appears in Dec 21-27, 2023.

