A stretch limo pulled up to Push Ultra Lounge Thursday with a load full of suits.

“What’s going on tonight?” one of the passengers asked the doorman.

“A reggae show.”

The limo drove away.

Push has quickly become known as the go-to St. Pete venue for cougars on the prowl; professionals who can’t stomach PBRs at “Nastry’s;” dudes wearing suit jackets in the heat of summer; and girls who want to have a wild girls-night-out at some place nice, then end up standing in huddles, straightening ever falling tube tops, and looking for a place to sit and rest their feet that are strapped into heels that are too high.

But like any good club, Push has tried to keep things fresh, especially on Thursday nights with live bands. 

The posh atmosphere was the same as any other night: Bathroom attendants waited with hand towels, and bouncers stood tall in all black as dance lights painted the walls of the club. But, the crowd was anything but usual. It was the kind you’d find at an outdoor music fest or selling hemp jewelry outside Jannus Landing — alright, that’s a bit of an exaggeration, but it was a shock to see bare feet stomping on the Push dance floor. The club itself even switched a few things up to accommodate the reggae clientele. The bar served $2 Coronas and the booths (which are the only places to sit), were not reserved for patrons who bought entire bottles of liquor for what it would cost to start a small religious war.