As winter approaches and as America gently heaves itself out of economic implosion, the mainstay of our country's ingenuity, the automobile, has finally reached the breaking point of "do or do not".
With oil and gas prices still at an all-time high, Americans do want those vehicles of the future the car companies have been promising us for the last few decades. We do not want the same old song and dance routine previously touted to us by the big three (GM, Ford, Chrysler) rendering us dumbfounded as to when an oil-free salvation will come. General Motors appears to be at the forefront of this retooling thanks to their help from Uncle Sam.
Nevertheless, the public, for the most part, is still skeptical as to how the government's intervention in bailing out General Motors will affect the automotive industry and the economy as a whole. The bailout came with a stipulation that GM must buy back the company from the government by the end of 2010. Politics aside, GM has unveiled a new marketing and ad campaign focusing on their biggest sellers. A new commercial starring the new chief of GM, Edward Whitacre Jr. (formerly of AT&T), made the offer that “if you’re not 100% happy, return it, we’ll take it back.” It is their new 60-day satisfaction guarantee on all four of the brands that survived the cut: Chevrolet, Buick, GMC, and Cadillac.
Video after the jump.
This article appears in Sep 30 – Oct 7, 2009.