As TIME magazine's Joe Klein puts it, "Jeb Bush isn't not running for President." Ostensibly it's the publication of his new book on immigration that got him booked on seemingly ever network and cable news show on Verizon in the last week, but unlike 2008 and 2012, the former Florida Governor is not closing the door on running for the Republican nomination in 2016.
After making headlines last week for flip-flopping on believing that undocumented immigrants should be granted a path to citizenship (his new book argues for legalization), the buzz on Friday was that Jeb would do the "full Ginsberg" and appear on all five major Sunday shows – which he did, but only after coming on each show towards the second half.
One theory about why Bush opted not to run the last two election cycles was that after eight years of a George W. Bush administration, there was no appetite for another one in the White House. On Fox News Sunday, Bush dismissed the notion that the last name "Bush" is toxic in some sectors of the country.
This article appears in Mar 7-13, 2013.