Measure it! Five ways to use your Web site analytics

Let's face it. A well-designed, thoughtful Web site isn't cheap. It's an investment in your brand, your business and your self. It's a leap of faith.

It's also your best salesperson and the first impression a lot – if not most – of your clients have with your company. Web site analytics are a way for you to hold your site accountable the way you would any other member of your sales team.

The beauty of the Web as a marketing tool is that almost everything is trackable. Measurable. Countable. You can use Google analytics, for free, or pay services such as Omniture or WebTrends.

Here are five easy ways to use those Web site analytics (after the jump):

This article appears in Apr 7-13, 2010.