- Steve Rhodes
- The Green Café Network (GCN), a project of Earth Island Institute, seeks to green the coffeehouse industry and harness cafe culture for community environmental awareness. Pictured: San Francisco's Border Lands Cafe, a GCN member.
Courtesy of: EarthTalk®
E — The Environmental Magazine
Dear EarthTalk: I heard about something called the Green Café Network. What is it and what are they trying to accomplish for the environment? — Jane Stevenson, Los Angeles, CA
The Green Café Network (GCN), a project of the non-profit Earth Island Institute, seeks to reduce Americans’ environmental impacts by greening the coffeehouse industry and harnessing cafe culture for community environmental awareness. By educating and working with cafe owners and staff, GCN helps network members reduce waste, save energy, conserve water and increase community stewardship. GCN’s 30-plus cafes scattered across Northern California (as well as one in New York City and another in Keshena, Wisconsin) are committed to reducing their carbon footprints, promoting environmental responsibility and generally operating in as sustainable a manner as possible.
The approach of the GCN is to build on the influence of key institutions—neighborhood cafes and Americans’ infatuation with coffee—to try to raise environmental awareness and spur individual action. The idea is that when people see their local café as a positive example of green business practices and community building, there is a ripple effect, and the community is strengthened accordingly.
This article appears in Aug 4-10, 2011.