Shown: Madden 09 screenshot
It’s lunchtime on the third and last day of the Sarasota International Design Summit, and some conferees are playing video games (literally). We’ve just listened to Phil Holt, general manager of EA Tiburon, offer insights into some of his company’s recent successes and where gaming as an industry is headed in the future.
A few things seem certain: gaming is headed toward being an increasingly important global industry (already at $37.5 billion worldwide per year), even with the economic challenges ahead; gaming is increasingly taking place on a variety of platforms including online, on gaming systems like Wii, on iPhones, on cell phones, within social networking sites, etc.; the audience for gaming is growing beyond hardcore fans to include demographics like children, seniors and women of all ages.
