Beginning Friday, the service is offering $10 in credit for rides to five local, women-owned food establishments: Edison: Food+Drink Lab, Mise en Place, Oak & Ola @ Armature Works, Oxford Exchange and The Library. All riders need to do is select one of these fine Tampa Bay eateries as their destination, and use the code WHMTPA19. Riders can only use the discount once, so pick your moment and restaurant carefully, but the good news is the offer will remain available until the end of March.
This promotion dovetails nicely with International Women's Day's theme for 2019 — #BalanceforBetter, a call for more gender parity in all aspects of life, which of course includes local business ownership.
"As the leader of a very female-forward management team, Lyft's recognition for International Women's Day is refreshing," said Oxford Exchange and The Library's Restaurant Director Allison Adams in a statement. "Our future relies on corporations taking a stand and furthering the support of women in the workplace and we are excited and humbled to receive this recognition."
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This article appears in Mar 7-14, 2019.