Practice, perfecting your craft, and intensity. Pep Rally Inc.'s Joshua Pearson hit it on the head when describing the Tampa creative agency's recent billboard collaboration with the Tampa Bay Lightning.
HERE'S HOW THE TAMPA BAY LIGHTNING ARE BRINGING LOCAL BANDS TO THE NHL
"We have done quite a few murals but a billboard did give us the opportunity to build the piece out of multiple layers of painted wood as well as silk screens and horizontal painting techniques you could never do on a vertical wall," Pearson told CL in a message."
Fans voted on the final product, but Pearson said the organization gave Pep Rally Inc. — which includes Jay Grioux and Greg Bryon — a lot of room to work.
"We were uninhibited creatively, they let us tell our story and they let us engage with the fans. We couldn't ask for anything more. You can literally feel the energy in Tampa when hockey season starts so to be a part of that is a very proud moment for us."
The project is part of a larger effort by the team to incorporate local creatives into the fabric of their organization. Read more about how that love for local spills into the music scene by clicking here. Watch a video on the billboard here and see more pictures about the project below.
This article appears in Nov 3-10, 2016.