Pei Wei introduces new way to make dinner more like candy: Caramel Chicken

PEI WEI ASIAN DINER INTRODUCES CARAMEL CHICKEN


Newest Exotic Entrée Created to Strike Balance Between Sweet and Spicy


Scottsdale, AZ. (February 1, 2010) – Pei Wei Asian Diner announced today the restaurant’s first new menu item of 2010 with the introduction of Caramel Chicken. The dish offers a sweet, spicy and tangy union of traditional Vietnamese flavors.


Prepared in Pei Wei’s trademark wok style, the new dish offers a unique taste of Vietnam that highlights the subtle sweetness of caramel with a hint of chile and fresh pineapple. The dish is topped with a fresh Asian slaw of cucumber, red bell pepper, carrots, red onion and Fresno chile peppers marinated in black pepper Asian vinaigrette.


“This dish is designed to give our guests their first taste of traditional Vietnamese flavors,” said Chef Eric Justice, Director of Culinary Operations for Pei Wei Asian Diner. “Many of our guests enjoy exploring foreign countries and culture through cuisine, and we’re thrilled to add a new culinary experience to our menu.”


Additional Info on Caramel Chicken:


· Chicken in the dish can be substituted for beef, shrimp or vegetables & tofu


· Price ranges from $7.25 – $9.00 based on the Pei Wei market


· Pei Wei will be happy to prepare the dish according to one’s dietary needs. For example, a reduced-calorie version can be prepared with stock-velvet in place of cooking oil upon request


About Pei Wei


Pei Wei Asian Diner, owned and operated by P.F. Chang’s China Bistro, offers a menu of fresh, high-quality Asian cuisine. The restaurant provides a comfortable, quick and casual dine-in experience as well as the flexibility, speed and convenience of take-away service. From the exotic aromas rising from the sizzling 600-degree woks, to the signature red floors and hip décor, Pei Wei Asian Diner serves freshly prepared & made-to-order dishes from China, Japan, Korea, Thailand and Vietnam in a modern diner environment. Pei Wei currently operates 167 restaurants in 22 states. For more information please visit www.peiwei.com.

By this point, it's an open secret that chain restaurants use fat and sugar to tease you into liking their food — against your tastebuds' wishes — and create an almost addictive response to their Big Mac or Bang-Bang Shrimp. Most fast food or fast casual restaurants manage to inject a heapload of those two fundamental building blocks into every dish on the menu without necessarily advertising that fact.

Obviously, Pei Wei Asian Diner no longer feels the need to be surreptitious about it.

Introducing Pei Wei's new Caramel Chicken! "Newest Exotic Entrée Created to Strike Balance Between Sweet and Spicy" claims the press release, which essentially means that they've ramped up the sweet and added a tiny, lowest-common denominator amount of spice to trick you into thinking there is some sort of culinary balance going on. It's like sprinkling a dash of cayenne on a Snickers.

Full press release after the break:

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