Although they've been around for two decades, the seniors advocacy group 60 Plus Association is trying to definitely make an impact in this year's congressional elections.
Portraying themselves as the conservative alternative to the AARP, the D.C. based advocacy group says it's ideology is for a "free enterprise, less government, less taxes approach to seniors issues."
They've just announced a $1.1 million ad buy here in the Sunshine State targeting Democratic U.S. Senate incumbent Bill Nelson, running for re-election this November.