Craig Miller's gambit of re-enacting Bob Graham's '78 campaign act worthy of a rerun

Miller says he'll receive job training before actually performing in the job, and intends to work a full shift during his "workday." He also says that he'll "augment" a business' work force so that no worker is ever denied work or wages.

On paper at least, the idea is genius, especially as Florida's economy continues to remain moribund. Miller boasted at his press conference in Tampa last week about his working man roots, and considering that he's considered to be relatively wealthy, it doesn't hurt for him to get out of his suit and perhaps even struggle in some job he's never done.


And of course, it should engender some good media coverage, at least in the local media market that he'll be working in, which is what he needs to have Florida Republican voters get a sense of who the man is.


Miller finished third in a Republican primary race for an Orlando area Congressional seat back in 2010, but obviously still has the political bug. In his press conference last week, he sounded very much like a mainstream Republican candidate for statewide office in 2011 (i.e., he said nothing that would offend tea party members).


“Over three decades ago, Bob Graham launched his ‘Workdays’ program that afforded him the ability to stay in touch with hard-working Floridians; a program that—in my opinion—is needed now more than ever,” Miller said. “So, as Floridians struggle to make ends meet in the face of record unemployment, reckless and wasteful government spending, mounting national debt and the threat of job-killing tax increases from career politicians, I’m driven to unveil the ‘Miller on Main Street’ program. This program will allow me to continue what I've done throughout my career: work alongside hard-working Floridians, listen to their concerns and suggestions and do everything in my power to make a difference for them and their families.”

  • Craig Miller

As far as campaign gimmicks go to get a relatively unknown candidate publicity and media attention, nothing beats Walkin' Lawton Chiles 1970 gambit to literally walk the entire state to get to know the Florida electorate when he ran for the U.S. Senate (and won).

But coming close had to be Bob Graham's 1978 idea to undertake a series of 100 “workdays” to experience firsthand the lives of regular, everyday people who happened to be Floridians.

It's something that over 30 years later people still remember about the former governor and later U.S. Senator. I know because when I told a friend I'd be interviewing the now 74-year-old elder statesman of the Florida Democratic party, that's what he remarked upon.

That's relevant because on Thursday, former Ruth's Chris Steakhouse CEO Craig Miller, a little known Republican outside of the Orlando area, announced that in order for him to get better acquainted with the Florida electorate that he wants to vote for him for U.S. Senate next year, he'll be re-enacting in his own fashion, those Graham workdays, doing two a month and "continuing the end of his first term in the Senate," or 178 in all.

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