This is an interesting way to protest McDonald's and draw attention to oneself:
Courtesy of Nicole Matthews, PETA
A woman who identified herself as a PETA member and was dressed as a giant chicken hit Ronald McDonald with a vegan custard pie at the grand opening of the new McDonalds in the Hancock Village Shopping Center in Midlothian on Saturday morning.
Despite the clowns cry of No pie! the plucky protester managed to cream the corporate mascot with the confection before flying the coop, leaving Ronald to change his costume. The protest is part of PETAs campaign to convince McDonalds to make reasonable, humane, and basic improvements in the way chickens are killed for its restaurants.
PETA wants McDonalds to require its suppliers to phase in a less cruel slaughter method called controlled-atmosphere killing (CAK), which eliminates some of the worst abuses that birds suffer. McDonalds suppliers already use CAK in Europe. In 2005, McDonalds produced a report concurring that CAK offers significant animal welfare benefits over the conventional slaughter method, but the company has not required any of its U.S. suppliers to switch to it.
McDonalds can stop a great deal of cruelty simply by requiring its suppliers to make an animal welfare improvement that its own studies support, says PETA Executive Vice President Tracy Reiman. While McDonalds drags its feet, chickens continue to suffer needlessly.
Photo courtesy of PETA. For more information, visit PETAs Web site McCruelty.com.
(From the article: PETA protester, upset over chickens for McNuggets, pies corporate mascot on the Midlothian Exchange site.)
My only issue with the woman's actions is that, though she only shoved a cream pie in Ronald's face, isn't that still considered a violent act? I mean, the woman is protesting the way the chickens used for McNuggets are abused before they're killed, but isn't hitting someone in the face abuse too? Hey, at least the pie was made without any animal products.
Poor Ronald, someone needs to get PETCM (People for the Ethical Treatment of Clows and Mascots) on that lady!