No matter what’s changed in St. Pete, one thing remains the same: getting a haircut at Star Booty from owner Mimi. For decades, Reilly’s salon has served as a nexus point for touring ruffians, punks, freaks, and homebase for local weirdos. From the X to Steel Panther, she’s seen and cut them all. We are grateful to her for hosting the years of outsiders, young and old. While located for its most extended stints along Central, the current iteration of Star Booty is on the south side. Get a $2 holler up the street and fresh locks by Mimi for the ultimate St. Pete experience. @starbootysalon on Instagram

St. Pete Beach’s Betty Shop is named for owner Liz Calver’s grandmother Betty, a beach lover and outdoor adventurer. The waterside shop is filled with beachy, comfortable Florida-living clothes and gear. Calver dedicates a portion of all sales to marine conservation and education. She’s out with a bucket every few weeks cleaning up the beach and getting others to do the same. Clean Coast Initiative, her nonprofit, was recently created to do educational-based beach cleanups, workshops, talks, and community projects. Betty Shop is on a mission to protect paradise. shopbettyshop.com

Breathing Through Life’s Alyssa Bedard is a doula, birth educator, lactation consultant, all-around baby guru and nonstop advocate for birthing. A mother herself, Bedard’s knowledge knows no bounds as she works to help birthing people before, during, and after pregnancy. Our community is lucky to have someone with her wealth of experience—especially when it comes to the ever important pre-labor hip-openers!